Effective Imaging was started in 2016 by Jonathan Ling, who, after more than 25 years working in the signage and engraving industry, saw a gap in the market for a complete image solution. He partnered with a family friend who already had an established business in Great Yarmouth and worked out of a portacabin in his yard.

Jonathan’s desire was to provide a consistent high standard of customer service, whether the client was a one man band who wanted a magnetic for his van or a large taxi firm with a fleet of vehicles.

In the early days, Effective Imaging specialised in large format digital print – signage, vehicle graphics and stickers for offshore wind farms. However, this was not the complete image solution that Jonathan had set his sights on, before long Jonathan had taken on another employee and purchased a large flat bed engraving machine.

In 2018 Effective Imaging moved to its current premises on South Denes Road. The large building made expansion – both in terms of the number of employees and equipment – much easier and the team welcome anybody to come in for a visit to see what we have to offer.

Jonathan firmly believes in investing in the company, adding a variety of equipment to complement our original signage plan. Effective Imaging are now able to offer fibre laser engraving, printing and embroidered clothing.

Meet Your New Best Friends, Our Gurus.

Jonathan Ling
Jonathan Ling
With more than 25 years experience in the signage industry, Effective Imaging is Jonathan’s brainchild. The boss and an incredibly hard worker, Jonathan wears many different hats within the business. Jonathan is not only responsible for assigning work to team members as it comes in but he also does all the artwork and engraving, in addition to meeting with customers to assess their needs.

Sara Docwra
Sara Docwra
After 23 years in the public sector Sara left her role in 2019 to work with her husband full time, having been assisting him since Effective Imaging started. As well as doing all the accounts and administration for the business Sara now heads up the clothing department and is responsible for all printing and embroidering.

Ricky Hodds
Ricky Hodds
Ricky started working for Effective Imaging in 2019 and has over 20 years’ experience working with all aspects of signage. Ricky deals with the manufacture and installation of the signage.

Amber Docwra
Amber Docwra
Figuring it would be the only way she would see her parents, Amber started working for Effective Imaging part time from 2017. Amber is learning the business whilst studying for a Level 4 in Creative Enterprise at East Norfolk Sixth Form College.

Dolly is the star employee of Effective Imaging and responsible for Security. She can often be found at the front entrance greeting customers.

Our Proven Process Produces Results






A massive thank you for the fantastic job you did for me in producing personalised clothing – shirts, jacket, V neck jumpers and even a very cool bobble hat!

Your attention to detail was brilliant. You ensured that all my graphics were stitched perfectly – indeed, the first couple of shirts didn’t come out as you wanted and you simply replaced them FOC – no fuss, no messing – THANK YOU. Fantastic value for money too.

I have no hesitation in recommending Effective Imaging to all my clients, friends and family. Sara, you are a superstar!

Sean Goodman, Simply Magic

At Delocate we routinely work with many different businesses and know first-hand that not all businesses are created equal! Having worked with Sara and her family as both a supplier and a customer I can attest with certainty that Effective Imaging are one of the best companies that anyone will ever work with. They are professional but always friendly and nothing is too much trouble or problematic – an absolute pleasure to work with!

I would not hesitate in recommending Sara and Effective Imaging to anyone, and I very much look forward to working with her again in the future.

Rebecca Hayden, Delocate

I would like to take this opportunity to thank you and your team at Effective Imaging for your excellent service which has added value and confidence to my brand and business.

I have recommended you to two of my associates that have already reported just how pleased they are with the quality and standard of your work – this is a further testament to the friendly and professional service you provide.

Courtney Senior, Auxilium Training Services

At Sidegate Motors we use visual advertising as one of our most important selling tools, whether it is vehicle decals, our staff’s uniforms, logos for the internet or big banners and posters for our sale events. As a car dealer we need these done to the highest quality and in a time scale that allows us to get our message across as soon as possible.

We recently started working with Sara and all the team at Effective Imaging to do our printing. The quality of their work is second to none and the lead time on all of our work so far has been fantastic. We wouldn’t hesitate to recommend Sara and all the team at Effective Imaging to anybody we know going forward and we look forward to a long standing business relationship with them!

Daniel Jones, Sidegate Motor Park

Dear Sara,

Just a few words to say thank you for your help and assistance in creating some new work T-Shirts for me.

They look fantastic and match my branding perfectly. Also a huge thank you for the display board I use at wedding fairs. Short notice and a fab turn around even from your sun bed!

I can’t thank you enough for making me and my business look fabulous!

I won’t hesitate to recommend your services to anybody looking for signage and branded work wear.

Best wishes,


Denise Brady, Denise Brady Photography

I would like to say how pleased I was upon collection of my new truck after it had been sign written. Jonathan and I had created a final visual of the logo design and colour I wanted, but as you can appreciate it’s difficult to visualise the real effect until it can be seen completed. A great choice in colour and layout was certainly achieved.

Thank you so much Jonathan. I would like to wish you all the best for the future with your business and I will have no hesitation referring future business to Effective Imaging.

Chris Sait, Wigg Motor Engineers

We had spoken to a few different companies regarding signs and banners for our fairly new business as well as tried a couple out but then we came across Effective Imaging.

Jonathan and his team have gone the extra mile for us on more than one occasion. We have needed some last minute jobs on more than one occasion, but, without any fuss, Jonathan was able to complete everything that we asked and in an extremely professional manner.

Since the first time we used Effective Imaging, we haven’t gone anywhere else and will continue to pass our work to them filled with confidence in them doing the very best job.

Chris Sait, HWB Automotive

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